Sustainable Development

Nature at heart

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. At Bluestone, we take that seriously.

The Free Range Future principles on which the business operates today have been its building blocks since before we opened in 2008. Founder William McNamara penned these values prior to shaping the business model, and Bluestone has checked itself against them at every step of its journey:

Bluestone National Park Resort will seek to enrich the natural environment and create a net increase in the diversity of both habitats and species. Empathy with the natural world will be quite literally, at the heart of this holiday experience.
Bluestone’s ethos has to be the care of its natural environment and it is this dependence that will drive the need to conserve and enhance the vitality of the surrounding countryside, as well as increasing the public understanding and enjoyment of it, both now and far into the future.
The positive economic impact of Bluestone is very significant to Pembrokeshire but not at the expense of the environment.”

Global: United Nations Global Goals

Free Range Future supports the United Nations Global Goals for Sustainable Development, which were set out in the 2030 Agenda for Sustainable Development, and adopted by all United Nations Member States in 2015.

The agenda provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries - developed and developing - in a global partnership. They recognise that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Find out more about the United Nations' Sustainable Goals here.

National: Wales

Wales is well known for its commitment to sustainability and the environment, and in 2015 we became the first country in the world to legislate the duty of Public Services to safeguarding the wellbeing of future generations. The Wellbeing and Future Generations (Wales) Act, enshrines in law that public bodies in Wales, consider economic, social, environmental, and cultural factors. Find out more about this groundbreaking legislation here.

Bluestone strives to be a maverick in the private sector's important role as key exponents in the required unified approach to securing a sustainable and fair future for our children and our children's children.

Local: Pembrokeshire

Here in Pembrokeshire, we've risen to the challenge set out by the Wellbeing of Future Generations Act with the creation of Pembrokeshire's Public Services Board (PSB). A statutory strategic partnership, the WFG Act requires that members of the PSB work together to improve well-being by considering long-term problems and goals; working better with people, communities, and each other; and looking to prevent problems before they happen.

The Well-being Plan sets out how the PSB will work together to improve the well-being of people and communities in Pembrokeshire, now and in the future. It was produced following extensive research, evidence gathering, and community engagement to identify what really matters to people.

Learn more about the PSB and the Well-being Plan for Pembrokeshire, here.